We envision a world where tourism and animal welfare go hand in hand. We are committed to eradicating the abuse of horses in mass tourism by setting new standards for ethical practices in the hospitality industry.

Our certification program not only ensures the highest levels of care for equines but also positions our partner hotels as leaders in responsible tourism. 

Together, we are creating a brighter future for tourism—one where every guest experience contributes to a kinder, more ethical world. Join us in making a lasting impact and be a part of this long awaited change